In the fast-paced world of real estate, having the right CRM (Customer Relationship Management) software can make all the difference. With hundreds of options available, it can be overwhelming to choose the best one for your needs. That’s why we’ve compiled a list of the top 5 CRMs for real estate agents in 2024, along with a detailed analysis of each one. So, without further ado, let’s dive in!
1. KV Core
KV Core is a popular CRM choice among real estate agents, often coming included with brokerage services. However, its ranking at number five on our list indicates that while it may be a default option for many, it has its limitations. In terms of calling and texting features, KV Core receives a modest 2 out of 5 rating. While it does offer some automation capabilities, they are fairly basic, earning it a 3 out of 5 in that category. One of the major drawbacks of KV Core is its support system, which is notoriously difficult to reach. This lack of handholding may not be ideal for those who require more guidance with their CRM. Additionally, while the website that comes with KV Core is functional, it may not be the best choice for those looking to heavily invest in paid lead generation with Google.
In summary, while KV Core may suffice for those who receive it with their brokerage and are cost-conscious, it may be wise to consider upgrading to a more robust solution in the future.
2. Chime
Chime comes in at number four on our list, offering agents a great website and some useful features. However, its pay-as-you-use calling and texting system may not be suitable for everyone. Integrating third-party solutions is possible, but Chime could improve in this area. On the automation front, Chime fares better, with a 3 out of 5 rating. The website component of Chime receives a solid 4 out of 5, making it an attractive option, especially if it comes at a reduced cost through your brokerage. Unfortunately, Chime falls short in the support department, earning a negative 5 out of 5 rating. This lack of support may be a significant drawback for some users.
In summary, while Chime offers many features and a great website, its shortcomings in calling/texting and support may be concerning for some users.
3. Real Geeks
Real Geeks takes the number three spot on our list, offering a plus website and all-in-one solution. In terms of calling and texting features, Real Geeks receives a 3 out of 5 rating, with functionality but lacking a mass dialer feature. Automation capabilities are also rated at 3 out of 5, with limitations on triggering automations based on tags or stage changes. However, the drip campaigns and saved search feature are noteworthy. The Real Geeks website is highly effective, earning a 4 out of 5 rating. Support from Real Geeks is top-tier, with a responsive team dedicated to helping users succeed.
In summary, Real Geeks is a reliable and cost-conscious option for those looking for an effective website and CRM solution.
4. Sierra Interactive
Sierra Interactive comes in at number two, offering a comprehensive CRM solution. Calling and texting features receive a 4 out of 5 rating, with some compliance issues to be aware of. Automation capabilities are impressive, earning a 5 out of 5 rating. The Sierra Interactive website is highly effective for organic SEO and Google lead generation, receiving a 4 out of 5 rating. Support from Sierra Interactive is responsive and high-touch, making it a great choice for those who value customer service.
In summary, while Sierra Interactive may be more expensive, it offers more features and capabilities, making it a great choice for those looking for a comprehensive CRM solution.
5. Follow Up Boss
Taking the number one spot on our list is Follow Up Boss, despite recent acquisition by Zillow. Follow Up Boss offers effective calling and texting features, with easy setup and help with deliverability woes. Automation capabilities are complex and impressive, earning a 4 out of 5 rating. While Follow Up Boss does not include a website component, it can be layered onto any of the websites mentioned in this list. Support from Follow Up Boss is top-notch, with training and responsive customer service.
In summary, Follow Up Boss is a great CRM choice for real estate agents, offering effective features and top-tier support.
In conclusion, choosing the best CRM for your real estate business in 2024 requires careful consideration of your specific needs and budget. Whether you prioritize website functionality, automation capabilities, or customer support, there is a CRM on this list that is sure to meet your requirements. So, take your time, weigh your options, and choose the CRM that will help you take your real estate business to the next level in 2024 and beyond.